There’s confusion spreading across the business world today with respect to what social means in business. Is “social” the tweets, Facebook contests, LinkedIn articles and other social media outreach practices companies implement to gain an online following and spread brand and product awareness? Is it the Facebook® statuses, tweets and other personal communications customers (and even employees) share about a company? Or is “social” the business tools we use to improve communication and collaboration within organizations and with external business partners that, from a user interface and engagement perspective, often mirror social media sites?
The answer with an infograpih from visual.ly about social business collaboration.