Home Digital Fact Mobile commerce now accounts for 23% of online sales

Mobile commerce now accounts for 23% of online sales

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Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report.

It again highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps.

The new data from IMRG and Capgemini shows that sales completed through mobile devices accounted for 23.2% of total e-commerce sales in Q2 2013, up from 11.6% in the same period last year.

Read this article on Econsultancy.com

 

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