Home Digital Fact Travel Package Shoppers Follow Lengthy Path to Purchase

Travel Package Shoppers Follow Lengthy Path to Purchase

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It’s easy to assume that US consumers who purchase travel packages are looking for a faster, simpler way to navigate the complex travel-planning process by buying everything all together. Research shows that this is not always the case, however. In fact, shoppers who purchase packaged deals visit dozens of travel sites on average in the weeks before buying.

Read the summary on Emarketer.com

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