Home Digital Fact Younger British Adults Lead Digital Travel Planning

Younger British Adults Lead Digital Travel Planning

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Half of consumers in Great Britain plan travel via digital channels, according to research, with younger adults showing the greatest propensity for this activity. Google Maps UK and TripAdvisor UK were the No. 1 and 2 travel sites, respectively, ranked by market share of visits.

Read the summary on Emarketer.com

 

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