Home Digital Fact Facebook Continues To Simplify Ad Buying With New ‘Objective-Based’ Interface

Facebook Continues To Simplify Ad Buying With New ‘Objective-Based’ Interface

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When Facebook announced in June that it planned to eliminate half its ad units, it also outlined a broader vision for simplification, where the company could guide advertisers through the ad-buying process based on their objectives, eliminating any “guesswork.” Today, it sounds like Facebook is making that vision a reality.

The company just published a blog post announcing what it calls “objective-based ad buying and reporting.” Advertisers will now choose from a number of possible objectives for their ad campaigns — such as driving clicks to their website, getting more Likes for their Facebook Pages, or driving app installs — then Facebook will recommend the ads that will help meet that objective.

Read this article on TechCrunch.com

 

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