Home Digital Fact Facebook Continues To Simplify Ad Buying With New ‘Objective-Based’ Interface

Facebook Continues To Simplify Ad Buying With New ‘Objective-Based’ Interface

1034
0

When Facebook announced in June that it planned to eliminate half its ad units, it also outlined a broader vision for simplification, where the company could guide advertisers through the ad-buying process based on their objectives, eliminating any “guesswork.” Today, it sounds like Facebook is making that vision a reality.

The company just published a blog post announcing what it calls “objective-based ad buying and reporting.” Advertisers will now choose from a number of possible objectives for their ad campaigns — such as driving clicks to their website, getting more Likes for their Facebook Pages, or driving app installs — then Facebook will recommend the ads that will help meet that objective.

Read this article on TechCrunch.com

 

LASCIA UN COMMENTO

Per favore inserisci il tuo commento!
Per favore inserisci il tuo nome qui