Assessing the ad-supported digital-music-streaming landscape is like figuring out which sets to catch at Bonnaroo. From Pandora to Spotify to Clear Channel’s iHeartRadio to Apple’s new iTunes Radio, there are so many options for marketers. Too many.
Even Rdio, known for its clean design and subscription model, is planning to launch a free, ad-supported desktop version of its on-demand streaming service by the end of the year. “We wanted a perpetual free offering. We’ve seen as the market has evolved [that an ad-supported free service] drives virality and an active user base,” said Rdio CEO Drew Larner.