Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story
At least that seems to be the key to accumulating retweets on the microblogging site. A new study published Monday by Dan Zarrella, HubSpot’s social-media scientist, found that tweets including photos are significantly more likely to be passed along via retweet. The study also reveals that tweets containing pictures uploaded using pic.Twitter.com links are nearly twice as likely to be retweeted than those without the link. Photos embedded with pic.Twitter.com show up directly in the Twitter stream, meaning people only need to open the tweet to view the photo.