The UK is home to some of the best e-commerce businesses in the world and the nation’s online sales rank fourth globally.
More and more British online retailers are using their e-commerce expertise to expand into international markets. France and Germany are two of the most popular expansion destinations. One nation that has often been overlooked though is Russia.
Famous for its vodka rather than its ecommerce, Russia in fact boasts the highest number of internet users in Europe. And because of a history of fraudulent domestic online vendors it is home to a consumer base that is more inclined to buy from established foreign brand names.