Socialbakers, a social analytics startup headquartered in Prague, is announcing that it has hired its first chief marketing officer — Neil Morgan, who recently left Adobe.
The company says it has 190 employees in 10 offices worldwide. When I spoke to founder and CEO Jan Rezab last week, he described it as the largest independent player in the market (following the acquisition of competitors like Buddy Media) and as a “hidden gem.” By hiring Morgan (who he described as “a star”), Rezab is probably hoping to remove the “hidden” part of that description.
Morgan was most recently vice president of digital marketing solutions for Europe, Middle East, and Asia at Adobe, a role in which he led marketing efforts for Adobe’s Marketing Cloud products (yes, it’s kind of meta). His marketing experience also includes time at Oracle, Chordiant, Siebel, and Omniture (which was acquired by Omniture).
Socialbakers allows big brands to monitor their activity, and that of their competitors, on social networks. Last week, it launched a new Ad Analytics product. Rezab suggested that the ads that will be successful on social media are the content-driven ones that show up in news feeds. So Socialbakers’ Ad Analytics is focused on ads that run in Facebook’s News Feed for now, with plans to add new platforms every eight to 12 weeks.
The product also includes features for testing different ad types and managing campaigns.
“Basically, we’re trying to make ads more intelligent,” Rezab said.