Home Digital Fact Sony adds Pinterest to its email marketing strategy

Sony adds Pinterest to its email marketing strategy

68
0
Cirullo - Il Fatto Digitale da eConsultancy

Sony has recently began sending out dedicated emails highlighting Pinterest; integrating its own boards & pins into the email and driving traffic to its Pinterest page.

The visual heavy email achieved an open rate 67% higher than Sony’s goal, and a 16% higher click-through rate (CTR) than expected.

Previously Sony had trialled including a Pin it button next to its products in a VAIO summer launch email, so users could pin and share directly from the email.

Users pinned from that email 3,000 times.

Let’s take a closer look at Sony’s Pinterest email strategy..

Permalink – eConsultancy.com.

LASCIA UN COMMENTO

Per favore inserisci il tuo commento!
Per favore inserisci il tuo nome qui