When you’ve designed an app to appeal to shy people, it only seems appropriate to skip the marketing
That’s why James Sun, the cofounder of Anomo, is keeping his app under the radar for now. At least as much as possible.
Anomo is an app that launched in February for iPhone and Android as a location-based dating app. But Sun recently found a whole new audience and pivoted the service into a social network for introverts, as counter-intuitive as that sounds. Unlike some of its competitors like Whisper, it’s not fully anonymous, but shy users can mask themselves with avatars. Though its user base is still small — 40,000 downloads, 4,500 daily active users — it’s growing by 500% each month.