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Twitter Is the Social Media Gun for Spain’s Police

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Cirullo.it Il Fatto Digitale da Mashable

With about 680,000 Twitter followers, 70,000 friends on Facebook and more than 4.2 million views of its YouTube videos, meet Spain’s unlikely social-media star: the National Police.

Among law enforcement agencies, it has the second most Twitter followers after the FBI, according to Carlos Fernandez Guerra, social-media manager for the Madrid-based police force. It’s also the world’s most retweeted government institution, averaging 16,000 times a week, he said.

“While the FBI mostly publishes statements, we are more proactive and use social media in a preventive way,” he said. “We find Twitter the most useful communication tool to connect with citizens and chase criminals.” Read more…

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Source: Mashable.com

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