Home Digital Fact Mobile Email Opens Trump Those on Desktop

Mobile Email Opens Trump Those on Desktop

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Cirullo - Il Fatto Digitale da eMarketer

Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is becoming one of the most popular activities conducted on such devices. Mobile email open rates dominated those on desktop and webmail in December 2013, and marketers are seeing great returns on mobile marketing emails, as well.

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Source: eMarketer.com.

 

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