The explosion of Internet-connected devices has created a new reality for the workflow of the average netizen. Shopping that starts on smartphones might be finished on computers. A conversation could begin on a tablet and end on a smartphone
The behavior behind how and why we switch devices is what Facebook and market research agency GFK set out to understand in a study released on Thursday. The study, which polled 2,004 adults in the United States, focused only on switching between devices to complete specific tasks, such as ordering concert tickets; it excluded switching between devices for different tasks.
Join the conversation