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Can you find a CEO on social media? Lyle & Scott hopes so.

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British fashion brand Lyle & Scott is looking for its next great leader, a new CEO. To do this, shunning traditional recruitment methods, the company is using social media predominantly, linking to a microsite to attract the right person.

Will we start to see this kind of recruitment process more and more? Those at Lyle & Scott think that to find the right candidate, one has to mix things up a bit, and use the a selective medium, symptomatic of the candidate one is looking for.

The Lyle & Scott Twitter account has been active today, searching for a leader.

The campaign is centred around Twitter with a #nextgreatleader hash tag.

Read this article on Econsultancy.com.

 

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