British fashion brand Lyle & Scott is looking for its next great leader, a new CEO. To do this, shunning traditional recruitment methods, the company is using social media predominantly, linking to a microsite to attract the right person.
Will we start to see this kind of recruitment process more and more? Those at Lyle & Scott think that to find the right candidate, one has to mix things up a bit, and use the a selective medium, symptomatic of the candidate one is looking for.
The Lyle & Scott Twitter account has been active today, searching for a leader.
The campaign is centred around Twitter with a #nextgreatleader hash tag.