Home Digital Fact Facebook’s share of digital advertising growing fast, thanks to mobile

Facebook’s share of digital advertising growing fast, thanks to mobile

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Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will have about 15.8 percent of the total global ad market, ahead of Pandora, Twitter and others. Google, however, is still the big kahuna with 53.17 percent of the overall market, up from 2012. The overall mobile ad market is forecast at $16.65 billion — up 89 percent from 2012.

Read this article on GigaOM.com.

 

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