Spotify is in talks with brands to beta-test a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users. The feature would be the Spotify equivalent of a Facebook page or Twitter account.
“We’re talking with brands, but we’re not live with brands,” said Jeff Levick, Spotify’s chief sales, marketing and international growth officer, of the feature. The feature would be the marketer version of what Spotify rolled out to musical artists, record labels, media companies and regular users earlier this year as a way for those entities to share playlists and other activity with other users.
The follow feature is one of several brand offerings Spotify is mulling as it prepares for what is poised to be a busy 2014.
Read this article on Advertising Age – adage.com