Identifying customer personas can help businesses to segment their audience and increase conversions with targeted promotions and personalised web experiences.
To this end, new research by Experian has identified four distinct types of connected consumers that it identified as ‘always on.’
This includes consumers who constantly connect with friends and family, and consume various types of digital content from internet-enabled devices.
The results came from a national survey of more than 6,000 US consumers that explores the platform and device preferences, media consumption habits and the online and offline behaviours of ‘always on’ connected consumers.
The groups are labelled as:
- Social butterflies.
- Working professionals.
- Everything tech.
Read this article on Econsultancy.com.