Apple is on a hiring binge as it scales its iAd team in anticipation of its Sep. 10., release of iTunes radio, its ad-supported streaming music service.
Apple had posted five iAd-related jobs to its own job board and another 35 to LinkedIn just in the month of August as of Friday. The openings are for a variety of jobs including account coordinators, ad design managers, project managers and engineers who will create new rich media ads for iAd.
In addition, Apple appears to be hiring ad execs with creative experience to help brands and agencies create better ads for its expanding iAd advertising network. When Apple launched its iAd mobile ad network in 2010 it exerted tight control over the creative to ensure that the content of the ads matched the look and feel of Apple products. With iTunes Radio and the introduction of audio and video ads to iAd, Apple is scaling up its iAd to accommodate the new ad formats.
Read this article on Advertising Age – adage.com
