Home Digital Fact Retail Industry Remains the Largest Spender in US Digital Advertising

Retail Industry Remains the Largest Spender in US Digital Advertising

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A new eMarketer report finds that retail will continue to lead all other US industries in dollars devoted to digital advertising. Direct-response spending continues to garner the greatest share of outlays, with search particularly important to the digital retail ad mix, but more spending is increasingly going to branding efforts as well.
Read the summary on Emarketer.com

 

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