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How Twitter Is Changing The Advertising Industry

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Bonin Bough, former head of digital strategy at Pepsi, was interviewed by Bloomberg TV to talk about how Twitter is influencing the ad industry to think quicker on its feet. Bough says brands that are active on Twitter and place ads around a real-time event are twice as effective as ads with no connection to trending conversations.

Read this article on BusinessInsider.com

 

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