Home Digital Fact Display, Mobile Key Drivers of Western European Digital Ad Spending Growth

Display, Mobile Key Drivers of Western European Digital Ad Spending Growth

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Cirullo - Il Fatto Digitale da eMarketer

Advertisers in Western Europe were among the first worldwide to embrace digital options. As a result, digital advertising is a relatively mature marketplace in much of the region, such as Germany and France. In many areas of southern Europe, including Italy and Spain, advertisers have been slower to shift ad budgets to digital formats—leaving remarkable potential for growth.

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