For example, if a user pins a photo of a burger from a local restaurant in her neighborhood, she can also add the restaurant’s location to a map on her board. With these locations, users can better create pinboards for trip planning and highlighting hotspots in their particular neighborhood, according to Pinterest CEO Ben Silbermann
Users can click “add a map” on a new board or in the settings of an existing board to start adding Place Pins. They can then add the pin’s location through a Google-type search bar. Some pins from early Pinterest partners, such as Airbnb and OpenTable, already have the location included.