Home Digital Fact Olympics, Mobile Drive Three New Ad Forecasts, but Europe Stays a Concern

Olympics, Mobile Drive Three New Ad Forecasts, but Europe Stays a Concern

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Cirullo Il Fatto Digitale da AdAge

Three new ad spending forecasts released Sunday night are pegging ad growth next year partly on the Winter Olympics, the World Cup and the mid-term elections in the U.S., but forecasters continued to regard Western Europe with caution.

WPP’s GroupM revised its worldwide advertising spending forecast for 2014 downward to 4.6% from 5.1%, its prediction earlier this year, citing “economic gridlock in the U.S. and a persistent financial crisis in the Eurozone.” The media agency network is now forecasting an increase in global spending from $508 billion in 2013 to $531 billion in 2014.

AdAge.com

 

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