LinkedIn is opening up its publishing platform known as “Influencers” to all users over the next few months. Previously, the number of people who could publish to the Influencers platform was limited to roughly 500 thought leaders who shared their expertise. LinkedIn used to feature quite a bit of external content from publishers, but now it seems to be featuring internal content front-and-center by way of its Influencers platform. The number of pages viewed by LinkedIn users started declining last fall (when LinkedIn changed its content strategy by launching Influencers), and so the company is likely trying to circulate more content through the social network to improve its engagement metrics.
Join the conversation