Facebook launched a brand-new, dedicated “news” app called “Paper” on Feb. 3, but just two months later, popularity of the app has tanked.
On launch day, it was the No. 1 social networking app, and the No. 1 app in the U.S. Itunes Store. Now, it’s fallen to No. 76 in social and No. 965 in the US as of April 1, according to App Annie. The chart of its ranking shows a swift drop that began in March.
It’s rather surprising considering how awesome and beautiful the Paper app turned out. BI editor Jim Edwards wrote that Paper was “much more cleverly designed than Flipboard” — its closest competitor.