Home Digital Fact The Future of Email: Mobile-Only Viewership

The Future of Email: Mobile-Only Viewership

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Cirullo - Il Fatto Digitale da eMarketer

Mobile usage is affecting how consumers access their email, with mobile-only viewers jumping 64% during H2 2013. Despite this, marketers aren’t focusing on mobile email: Less than three in 10 are optimizing email for mobile.

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Source: eMarketer.com.

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