Home Digital Fact Social Media Response Rates, Times Dip as User Engagement Explodes

Social Media Response Rates, Times Dip as User Engagement Explodes

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Cirullo - Il Fatto Digitale da eMarketer

Social media has become a critical channel for brands looking to connect with consumers, but many firms are not doing well with customer engagement. Research finds that response rates and times on Twitter and Facebook grew year over year as user totals and engagement skyrocketed.

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Source: eMarketer.com.

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