Entrepreneurs and companies can now post their business profile on Pinterest, creating a new account and naming it like their brand or changing their private profile. The announcement was made by Pinterest on its official website, which also presents all the new functions that business profiles provide to companies.
The press release states that:
“If you log in or decide to convert your accounto into a Business one, you can also receive updates on your future products and services, which can give you more powerful tools to reach and understand your audience on Pinterest”. Moreover, “from now on you can add new buttons and widgets to your website to increase engagement and traffic towards your site”.
Other novelties are the buttons and the widgets that companies can use, like the “Board widget”, which allows the promotion of specific boards on one’s website. According to Pinterest, these tools, when implemented on corporate websites, will allow “ to increase engagement and obtain more traffic towards one’s website”.
In order to help companies to become more familiar with the new tool, a specific Business section has been created on the website, containing tips and suggestions on how to tell one’s story (the already widely spread corporate storytelling), how to generate a community, and especially to understand what might work and what might not for one’s brand.
Indeed, these guides are supported by case studies (including those of Etsy and Jetsetter), best practices and several documents aimed at helping companies to choose the best communication strategy for the achievement of their objectives.
By allowing companies to connect their official websites to a business account, Pinterest becomes a showcase where products and values are appealingly exhibited to the wide audience formed by the average 26.7 million average monthly unique visitors in 2012 (ComScore).