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WhatsApp vs WeChat. How western brands are experimenting with messaging APPs.
With almost 400m active users and a growing global audience, Tencent’s WeChat app is the new king of Chinese social media. Often touted as...
Facebook dominates U.S. web users’ time, but something is changing
A recent study conducted by Pew Research & American Life Project called "Coming and Going on Facebook" showed an interesting trend that could worry...
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TRAVEL GUIDES
In Australia, Attention Is Fragmented Across Screens
As in other mature markets, consumers in Australia are spreading their attention over a number of screens and devices. And research shows that audiences...
Made-for-Web Video Remakes the TV Landscape
Original short- and long-form video content from an array of providers, including Netflix and YouTube, are creating the biggest disruptions to the TV landscape...
MOBILE AND PHONES
Instagram’s First Acquisition Is Video Sharing App Luma
Instagram has just made its first acquisition, buying both the team and technology of Y Combinator company Luma (formerly known as Midnox). Luma created...
Here’s Why Instagram’s Demographics Are So Attractive To Brands
Instagram is telling advertisers that early photo ads have generated great results, and that one client, Ben & Jerry's Ice Cream, reached 9.8 million...
NEW YORK 2014
Twitter Arrives on TV in India
Technology and platform convergence is the next big thing that businesses are looking for –- whether it be mobile and Internet or Internet and...
82% of Women Think Social Media Drives the Definition of Beauty
A new study conducted by Dove revealed about 82% of women believe social media is influencing how we define beauty today.
Beauty that was once...
TECH
FASHION
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78% of Twitter’s Users Are Outside the U.S.
Twitter's international user growth is far outpacing its domestic rate. Since 2010, Twitter's international user base has grown 745% — from 20 million to 169...
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